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> Demographic Information
> Traffic Information
> Technical Statistics

Demographic Information

Gender

Male

65.17%

Female

34.83%

Age

under the age of 21

21.76%

between 21 to 34

30.44%

between 35 to 49 32.91%
above 50 14.89%

Annual Household Income (in US Dollars)

under 15,000

5.12%

15,000 to 30,000

12.10%

31,000 to 45,000

19.97%

46,000 to 60,000 20.31%
61,000 to 75,000 22.36%
76,000 or more 20.34%
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Traffic Information

Most Active Countries (by percentage of visitors)

1

United States

2

Canada

3 Australia
4 UK
5 Italy
6 New Zealand
7 Singapore
8 Mexico
9 France
10 Germany
11 Belgium
12 Spain
13 Netherlands
14 Sweden
15 Japan
16 Greece
17 Denmark
18 Malaysia
19 Finland
20 Poland

Most Active Organizations

1

America Online
http://aol.com

1.13%

2

Home.com
http://home.com

1.27%

3 CompuServe
http://compuserve.com
0.37%
4 Uunet Technologies Inc.
http://uu.net
0.04%
5 Mikota Maentz
http://rr.com
0.02%
6 psi.net 0.61%
7 Energy Squared
http://pol.co.uk
0.03%
8 Pacific Bell Internet Services
http://pacbell.net
0.01%
Total % for companies above 100%

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Technical Statistics

Most Used Browsers

1

Microsoft Internet Explorer

82.38%

2

Netscape

14.31%

3 Other Netscape Compatible 2.40%
Total % of hits for browsers above 99.09%

Most Used Platforms

1

Windows 98

63.58%

2

Windows 95

15.15%

3 Windows NT 8.88%
4 Others 3.64%
5 Macintosh PowerPC 2.52%
6 Windows 2000 5.57%
7 Windows 3.x 0.14%
8 Linux 0.37%
9 SunOS 0.09%
10 Macintosh 68K 0.02%
Total % of hits for platforms above 100%

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"Given that the Web's advertsing power is just beginning to be understood, any advertiser looking to build their brand and increase sales should utilize online advertising alongside tradintional media to ensure their future success."  source: IAB study
"Online advertising, using banners, has tremendous communications power. In fact, banners can impact the traditional marketing measures of... Advertisement awareness, Brand awareness, Brand perceptions, Potential for sales ...all from one exposure"   source: IAB study
Nabou.com: the big site